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Our SMART Toll-free Numbers look and work like the thousands of numbers you have seen before.
The difference is that our numbers are tied to specific ads and use the web to track how many calls each ad generates, capture the name, number and
address of callers to add to your database, and send calls and missed call alerts to the appropriate broker or dealer. Convert your toll-free number
to a SMART Toll-free Number.
Have questions? Call us: 866-640-1616
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| Ad Tracking & Optimization |
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Which ads are working well, and which are not? This age-old question can be answered with ad tracking and optimization by boatscalling. Simply place a separate and unique boatscalling supplied toll-free number in each ad you place and boatscalling does the tracking for you. In many cases, ad tracking reveals ads that produce little to no leads, and quick spending decisions can be made. In most cases, we must look into the data to help dealers optimize their ad campaigns. This includes tying sales back to the marketing campaign that generated the lead. The case studies below provide examples of this methodology.
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The following recording is a word-for-word re-recording of an actual call. We have changed the names and locations referred to in the call.
In addition to being a valuable training tool, call recording aids in data collection and follow-up on all opportunities. In this scenario, the dealer captured the caller's name, phone and "certified mailing" address. Should the caller not visit the dealer, a follow-up call can be made. Should the caller not purchase a boat this season, an invitation to the local
2006 boat show can be mailed.
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| Off-hour Calls (Caller Capture) |
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Industry data shows that 15% of sales calls to boat dealers are missed. This is largely due to off-hours calls.
This is especially true for buyers researching boats on the web as they tend to do it as a family in the evening. boatscalling captures caller
data including name, where they are calling from and some additional information like address and of course phone number. Now all web leads
can be followed up on the next day.
Case Study: Hayden Island Yacht Center
One evening, John Laird of Hayden Island Yacht Center received a boatscalling call (via Callbutton) at 10:00 PM, but the call was missed. John received the missed call notification moments later and quickly returned the call. John ended up talking with what turned out to be a very qualified prospect for 40 minutes.
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| Call Routing and Distribution |
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It is important to route calls to the appropriate broker or showroom. Without having to make any changes to your phone system,
boatscalling can intelligently route calls according to you business rules. This includes Geo-routing, Auto-attendants, and Time/Date routing. For example, some dealers want calls that come in from 5PM to 8PM to route to an "on-call" mobile phone.
Have questions about boatscalling? Call us: 866-640-1616
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